With the advent of new sizes (160x320/120x270/120x240 cm), porcelain stoneware is breaking out of its traditional role as a surface covering to take centre stage in any space. The idea of “Wall decor” means reducing the visual perception of the joints to create a ceramic surface that extends beyond the individual tiles. Large-size slabs are like a blank sheet in the hands of designers and visual artists who create sophisticated collections with a heterogeneous style under the guidance of the ABK Style Department. The exclusive WIDE&STYLE collection features many different graphic design inspirations (retro, urban and industrial) and is produced from 6 and 7 mm thick porcelain using latest-generation digital decoration.
From Ceramic Wallpaper to Ceramic Rugs. Wide&Style is extending the concept of digital decoration of porcelain surfaces from walls to floors and offering new creative potential for interior design. Latest-generation digital technologies create bright, intense colours even on tiles fired at very high temperatures that consequently have excellent wear and foot traffic resistance. The aesthetics and patterns specially designed for these decorations compare favourably with those of the world of fabrics, while the unique qualities of porcelain guarantee exceptional levels of hygiene and practicality of use. For this application, Wide&Style opts for a square format in the two sizes 90x90 cm and 120x120 cm, which allow for perfect modularity with the latest floor solutions from ABK